In the 10th anniversary issue of The Balanced Scorecard Report: The Strategy Execution Source, Norton and Russell indicate how organizations can tie their advanced tactical objectives to a cycle of design and execution on the operational level. This design for execution at the operational level includes four components--a process model, innovation techniques, theme teams, and IT infrastructure. Together, the four elements support all of the stages of strategy execution. Theme teams have evolved into a growingly popular method of overseeing strategic goals and implementation. The main purpose of theme teams is to have direct oversight of the strategy execution throughout three main stages: design, installation, and operations. Strategy should be divided into harmonizing theme teams, in which focus around operations management, customer relations management, and product management.
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